“I can understand why people think it’s disturbing that our role model is a serial killer, but what inspires us is everything else about Patrick Bateman. “I didn’t know about sigmas until I came across the videos about Bateman a few months ago,” says Fred, 26. “They’re at the top with the alphas, but they’re outside the hierarchy.” Sigmas “are known as the rarest males on earth, which makes them irresistible to women,” says TikToker Sel Nakim in an explainer video with almost 900,000 likes. In 2023, #sigma has over 46 billion views on TikTok.
Bateman represents a new model of masculinity: The “ sigma male”, inexplicably named with another random ancient Greek letter.Īccording to Google trends, the “sigma male” search term first appeared in early 2021 and quickly gained popularity over the past two years. He’s neither an alpha (a dominant asshole at the top of the social hierarchy) nor a beta (a submissive loner who’ll never get a girl). Bateman is hailed for not conforming to the models of masculinity that’ve arisen on the web 2.0. No shit: Men online are more lost than ever, to the point of turning an actual psychopathic killer into a point of reference.
Based on Bret Easton Ellis’s book of the same name, its crude and graphic violent scenes all but guaranteed controversy - not that it's stopped people from turning Bateman into an idol. For those who need a recap, American Psycho tells the story of Bateman, a golden boy banker who basically succeeds in everything he does, despite slowly sinking into madness as he murders people.
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